White Label CSS for Agencies
Flat fee · Unlimited clients · 21 CSS countries
Silver Automatic Watch
€599
SilverTime
by Your Agency
Black Steel Chronograph
€299
SteelTime
by Your Agency
Preview of how your brand appears in Google Shopping results
What is white label CSS?
White label CSS (also written whitelabel or white-label CSS) lets an agency offer Google CSS to its clients under its own brand. Feedve runs the Comparison Shopping Service infrastructure in the background, while your clients' Shopping ads show “By [Your Agency]” — and the CPC advantage of an independent CSS partner, up to 20% compared with Google Shopping Europe, is delivered under your name.
Without white label, an agency can only refer clients to a third-party CSS provider: the ads carry the provider's brand and the client relationship is shared. With white label CSS the brand, the client relationship and the pricing stay with you.
Two white label CSS models
Hosted White Label
The fastest way to launch. We set up a comparison site on a Feedve subdomain such as yourbrand.feedve.com, and your brand name appears in your clients’ Shopping ads.
Full White Label
A complete setup on your own domain or subdomain, with your company name and customer service details — and, optionally, your product feed powering the comparison site.
Every CSS must operate a price comparison website that meets Google's CSS program requirements. In both models Feedve sets that site up for you — on a Feedve subdomain or on your own domain.
White label CSS vs. referring clients to a CSS partner
| White label CSS | Referring clients | |
|---|---|---|
| Brand shown under your clients’ ads | Your agency | The CSS provider |
| Who owns the client relationship | You | Shared with the provider |
| Who sets the client price | You | The provider |
| CPC advantage vs. Google Shopping Europe | Up to 20% | Up to 20% |
How much does white label CSS cost?
Feedve White Label costs €199 per month or €1,990 per year (€165.83 per month), with unlimited clients and products, all 21 Google CSS countries and no per-client fees. Your agency account is usually ready within 72 hours on business days. Adding a client takes a few minutes; each client's Merchant Center switch completes within Google's grace period of up to 14 days. Read the complete guide to white label CSS for agencies.
What you get
No commissions. No per-client fees. One flat subscription with everything your agency needs.
Your brand on every Shopping ad
Every client's Google Shopping impression shows "by Your Agency" — not Feedve, not Google. Build recognition with every single click.
Up to 20% lower CPC for all clients
Same Google Shopping auction, without Google's margin. Measurable savings once each switch takes effect — for every store you manage.
Unlimited clients & products
One flat fee regardless of how many stores or SKUs you add. Scale without changing your cost structure.
21 European CSS markets
All 21 countries where Google runs the CSS program — Poland, Germany, France, Spain, Italy, the Netherlands, the UK and more. One plan, all markets.
Dedicated agency onboarding
Priority support and migration assistance. We help you set up the first clients and everything runs smoothly from the start.
Nike Air Max
€149
youragency.com
by Your Agency
Adidas UltraBoost
€180
youragency.com
by Your Agency
How it works
4 steps from signup to your first client saving money under your brand.
Subscribe to White-label – Choose monthly or annual plan. We activate your agency CSS account within 72 hours of payment.
We brand your CSS – Your agency name, logo and domain appear on every Shopping impression of your clients. No Feedve branding.
Add clients in minutes – Send CSS invitations to clients' Google Merchant Centers. One approval on their side — no technical changes. The switch takes effect within Google's grace period of up to 14 days.
CPC drops. Brand grows. – Clients can pay up to 20% less per Shopping click once the switch takes effect. Every ad says "by Your Agency". You keep all the credit.
Built for teams that want to grow with Google CSSunder their own brand
Offer CSS savings without building infrastructure
Feedve White-label supports digital agencies, PPC specialists, and freelancers who want to offer Google CSS under their own brand — without building infrastructure from scratch.
You get a ready-to-use CSS model, client migration support and unlimited growth potential for your agency.
Marketing agencies
Differentiate your offer with a white-label CSS product. Your clients see savings attributed to your agency — not a third-party tool. A real edge in every pitch.
Web & e-commerce agencies
Expand your offer with performance marketing without complications. Clients get up to 20% lower Shopping costs — you generate additional recurring revenue with zero ops.
PPC specialists & marketers
Upgrade your service with measurable savings. Up to 20% cheaper Google Shopping + free product listings — without operational chaos or extra account management.
Freelancers
Scale your business by offering clients up to 20% savings in Google Shopping under your own brand. No extra work. More value, better retention, stronger expert position.
Large multi-market e-commerce
Lower Shopping CPC across many countries and product catalogs. The larger the scale, the faster CSS savings become visible.
Pricing
One flat price. Unlimited clients. No commissions.
White-label plan
Billed monthly · Cancel anytime
PLAN INCLUDES
- Your brand on every client Shopping ad
- Unlimited clients & products
- 21 European CSS markets
- Up to 20% lower CPC for all clients
- Dedicated agency onboarding
- Priority email support
- Zero client downtime on migration
- No per-client fees, no commissions
Secure payment via Stripe · Setup within 72h · Cancel anytime
Zero hidden fees
No upfront costs, no setup fees, no commissions. You pay exactly what you see – that's it.
Frequently Asked Questions
Everything you need to know about Feedve White-label CSS