Frequently Asked Questions

Google CSS (Comparison Shopping Service) is part of an official Google program that allows you to display Google Shopping ads and free product listings in a different way than standard Google Shopping. The result? • Lower cost per click (CPC) • Greater bidding power in auctions • More visibility with the same budget It's not a system workaround. It's an official Google program.

You get: • Up to 20% lower CPC in Google Shopping • Access to free product listings • Whitelabel option (your brand visible in ads) • Full control over campaigns in Google Ads • Zero changes to strategy, feeds and account settings No tricks. No risk. No extra work.

The discount is built into the Google auction. Example: • You bid 0.80 USD through CSS • Google treats it as 1.00 USD in standard Shopping Result: ✓ You win more auctions ✓ You get better positions ✓ You really pay less for the same click It's a systemic advantage, not a 'bill discount'.

Yes. Performance Max with a product feed also benefits from the CSS discount. If your sales rely on PMax → CSS makes sense.

Yes — and painlessly. • You don't lose data • Campaigns keep running • Feed stays unchanged • The lower CPC applies once the switch takes effect (Google's grace period is up to 14 days) For you it's a formal change. For the algorithm — a real advantage.

Yes. Google allows it. But: • You don't bid against yourself • The click price doesn't double • Google doesn't penalize multiple CSS It's neutral technically, a purely strategic decision.

No. CSS: • Doesn't change your account structure • Doesn't interfere with campaigns • Doesn't limit Google Ads features You have 100% control, just like before.

No — CSS is infrastructure, not an agency for 'clicking'. You can: • Run campaigns yourself • Outsource them to your agency • Use CSS as pure cost advantage If you want — we can also get operational. But that's a separate decision, not a requirement.

Yes. VAT invoices are issued periodically according to your chosen plan. Zero hidden costs. One fee. One advantage.

No. • No commission on spend • No product limits • No conversion fees You pay a flat rate per store — everything else works for results.

Depending on the plan: • Annual subscriptions → 12 months • Option to cancel at the end of the period No 'forever' locks. No tricks.

Standard: 'By Feedve' In the whitelabel version: 'By Your Brand' This means: • You build recognition • You strengthen your agency position • The customer attributes the result to you, not Google

No. CSS is an official Google program. All partners (including Google Shopping) have equal rights in the auction. There's no: ✗ Penalties ✗ Worse positions ✗ 'Shadowbans' Just better auction math.