Question 1

What is Google CSS?

Accepted Answer

Google CSS (Comparison Shopping Service) is an official Google partner that allows you to display Google Shopping ads and free product listings in a different way than standard Google Shopping.

The result?
• Lower cost per click (CPC)
• Greater bidding power in auctions
• More visibility with the same budget

It's not a system workaround. It's an official Google program.

Question 2

What do I get using Feedve CSS?

Accepted Answer

You get:
• Steady 20% lower CPC in Google Shopping
• Access to free product listings
• Whitelabel option (your brand visible in ads)
• Full control over campaigns in Google Ads
• Zero changes to strategy, feeds and account settings

No tricks. No risk. No extra work.

Question 3

How does the 20% CPC discount work?

Accepted Answer

The discount is built into the Google auction.

Example:
• You bid 0.80 USD through CSS
• Google treats it as 1.00 USD in standard Shopping

Result:
✓ You win more auctions
✓ You get better positions
✓ You really pay less for the same click

It's a systemic advantage, not a 'bill discount'.

Question 4

Does CSS work with Performance Max campaigns?

Accepted Answer

Yes.
Performance Max with a product feed also benefits from the CSS discount.

If your sales rely on PMax → CSS makes sense.

Question 5

Can I move an existing Merchant Center account to CSS?

Accepted Answer

Yes — and painlessly.

• You don't lose data
• Campaigns keep running
• Feed stays unchanged
• The discount starts working immediately after the switch

For you it's a formal change. For the algorithm — a real advantage.

Question 6

Can I have more than one CSS for one store?

Accepted Answer

Yes. Google allows it.

But:
• You don't bid against yourself
• The click price doesn't double
• Google doesn't penalize multiple CSS

It's neutral technically, a purely strategic decision.

Question 7

Does CSS affect my Google Ads account settings?

Accepted Answer

No.

CSS:
• Doesn't change your account structure
• Doesn't interfere with campaigns
• Doesn't limit Google Ads features

You have 100% control, just like before.

Question 8

Does Feedve manage Google Ads campaigns?

Accepted Answer

No — CSS is infrastructure, not an agency for 'clicking'.

You can:
• Run campaigns yourself
• Outsource them to your agency
• Use CSS as pure cost advantage

If you want — we can also get operational. But that's a separate decision, not a requirement.

Question 9

Will I get an invoice?

Accepted Answer

Yes.
VAT invoices are issued periodically according to your chosen plan.

Zero hidden costs. One fee. One advantage.

Question 10

Are there additional charges based on budget or product count?

Accepted Answer

No.

• No commission on spend
• No product limits
• No conversion fees

You pay a flat rate per store — everything else works for results.

Question 11

Is there a commitment period?

Accepted Answer

Depending on the plan:

• Annual subscriptions → 12 months
• Option to cancel at the end of the period

No 'forever' locks. No tricks.

Question 12

What will the user see in the ad?

Accepted Answer

Standard:
'By Feedve'

In the whitelabel version:
'By Your Brand'

This means:
• You build recognition
• You strengthen your agency position
• The customer attributes the result to you, not Google

Question 13

Can Google penalize me for using CSS?

Accepted Answer

No.

CSS is an official Google program. All partners (including Google Shopping) have equal rights in the auction.

There's no:
✗ Penalties
✗ Worse positions
✗ 'Shadowbans'

Just better auction math.

Frequently Asked Questions