Independent Google CSS partner

Save up to 20% on every Google Shopping click with an independent Google CSS partner instead of Google Shopping Europe.

By default, Google Shopping Europe deducts a margin, widely estimated at around 20%, from every CPC bid. With Feedve CSS, your full bid enters the Shopping auction.

Google
best running shoes
-20% CPC
Nike Air Zoom

Nike Air Zoom

By: Feedve CSS

€149.99

Free delivery

-20% CPC
Adidas UltraBoost

Adidas UltraBoost

By: Feedve CSS

€180.00

Free delivery

-20% CPC
Asics Gel-Kayar

Asics Gel-Kayar

By: Feedve CSS

€220.00

Delivery €4.99

Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo

Why Feedve CSS Partner

Benefits of a Google CSS
Service Provider

Every Google Shopping ad run through a CSS provider instead of Google's default CSS gets a structural cost advantage — built into how auctions work.

Up to 20% Lower CPC

Feedve removes the ~20% Google Shopping Europe margin from every auction bid. More bidding power, same budget.

Direct CSS Infrastructure Access

Direct access to compliant Google CSS infrastructure, ready to work with your Shopping campaigns.

No rebuild needed

No feed duplication or campaign restructuring. Approve the switch in Merchant Center in a few minutes; it takes effect within Google's grace period of up to 14 days.

Works with Smart Bidding & PMax

Compatible with tROAS, tCPA, Maximize Conversions and Performance Max campaigns.

No Vendor Lock-In

Cancel anytime with no exit fees. If needed, we switch you back to Google Shopping Europe.

Flat Fee — Not % of Spend

A flat monthly fee instead of a percentage of ad spend, so your savings grow with your budget.

Technical Onboarding

Switching process to
our CSS architecture.

Flat-fee Subscription Model
Technological resources

Flat-fee Subscription Model

No billing based on generated sales or GMC budget allocation. You choose a transparent subscription with predictable costs.

GMC Infrastructural Switch
Account architecture

GMC Infrastructural Switch

Administrative switch for Google Merchant Center. No duplicated accounts, no duplicated feeds, and no loss of account history.

Stronger Auction Position
Performance Max scalability

Stronger Auction Position

A lower cost threshold for product ads. Smart Bidding gets more bidding freedom without resetting ROAS or CPA.

Pricing — CSS Partner Service

One flat fee.
Unlimited savings.

Most CSS service providers charge a % of your ad spend. Feedve doesn't. Your savings scale — your fee doesn't.

What's included in every plan:

Up to 20% lower CPC on Google Shopping
Direct Google CSS infrastructure access
Switch approved in Merchant Center in minutes
Works with Smart Bidding, tROAS, PMax
No feed changes required
No campaign restructuring
Flat fee — not % of ad spend
Cancel anytime, no lock-in

Monthly plan

€20/month

Billed monthly · Cancel anytime

Best value — 2 months free

Annual plan

€16.67/month

Billed €200/year · Save €40 vs monthly

No setup fee · No % of ad spend · Secure payment via Stripe

FAQ

Questions about
Google CSS Partners

A Google CSS partner is a Comparison Shopping Service provider that can run Google Shopping ads for advertisers. Using CSS instead of Google Shopping Europe can remove the ~20% auction margin and lower CPC.

The terms are often used interchangeably. A CSS provider has access to CSS infrastructure and can be the CSS source for your Shopping campaigns.

Google Shopping Europe includes an internal margin in Shopping auctions. With a CSS partner, more of your bid participates directly in the auction, usually lowering CPC or improving position.

No. The switch happens at Merchant Center level. Your campaigns, bids, feeds and targeting remain unchanged.

Approving the switch takes a few minutes: you sign up, we send a switch request and you approve it in Merchant Center. The switch takes effect within Google's grace period of up to 14 days.

Yes. You can migrate from another CSS provider to Feedve at any time through Merchant Center delegation.

Performance Max campaigns with Shopping inventory can benefit from CSS savings just like standard Shopping campaigns.

Feedve starts at €20/month or €200/year. There are no percentage-of-spend fees, hidden costs or long contracts.

Contact us

Have questions?

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