Official providerGoogle Shopping CSS

Save 20% margin on every click in Google Ads by using a Certified Google CSS Partner.

By default, Google takes around 20% of your CPC bid in Google Shopping as a commission. By switching to Feedve CSS, 100% of your budget goes directly to your ad campaigns.

Google
best running shoes
-20% CPC
Nike Air Zoom

Nike Air Zoom

By: Feedve CSS

€149.99

Free delivery

-20% CPC
Adidas UltraBoost

Adidas UltraBoost

By: Feedve CSS

€180.00

Free delivery

-20% CPC
Asics Gel-Kayar

Asics Gel-Kayar

By: Feedve CSS

€220.00

Delivery €4.99

Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo
Feedve CSS partner client logo

CSS Auction Mechanics

Bypass the 20% margin of Google Shopping Europe.

Default Google CSS (GSE) takes around a 20% built-in margin from every product auction. This means for every $1 you bid, only $0.80 enters the auction. Switching your CSS infrastructure to an independent, registered partner directs 100% of your budget to the auction, radically optimizing Cost Per Click (CPC) while strictly maintaining profitability.

CSS mechanics diagram mobile

Technical Onboarding

Switching process to
our CSS architecture.

Flat-fee Subscription Model
Technological resources

Flat-fee Subscription Model

No billing based on generated sales or GMC budget allocation. You choose a transparent subscription with predictable costs.

GMC Infrastructural Switch
Account architecture

GMC Infrastructural Switch

Administrative switch for Google Merchant Center. No duplicated accounts, no duplicated feeds, and no loss of account history.

Immediate Auction Boost
Performance Max scalability

Immediate Auction Boost

A lower cost threshold for product ads. Smart Bidding gets more bidding freedom without resetting ROAS or CPA.

Calculate Your CSS Savings

Quick estimation for product campaigns. Results update live.

Campaign Data

Your Results

New Estimated CPC

€0.42

Estimated Savings / Month

€750

Estimated Savings / Year

€9,000

This is an estimation. Actual values depend on competition, bids, and feed quality.

How to Read the Results?

1

Results are estimates based on your data — actual savings may vary depending on industry and competition.

2

Average CPC drop after CSS implementation is 10–20%, but for some clients it's higher.

3

You don't need to change anything in campaigns — CSS works automatically after implementation.

Why CSS Partner

Google CSS Benefits.
For your e-commerce.

ROAS maximization as a direct result.
Margin optimization

ROAS maximization as a direct result.

CSS structure diversification lets you effectively avoid the ~20% markup imposed by default Google Shopping Europe. These savings automatically boost the real bidding power for every SKU, driving higher conversion rates.

Full preservation of Google Ads structure history.
Algorithm scalability

Full preservation of Google Ads structure history.

The changes are strictly administrative within Merchant Center. No Performance Max or Standard Shopping campaigns need editing. Thus, your account's bidding automation scripts and Machine Learning don't lose precision over time.

Strict compliance with EC (EU) regulations.
Market compliance

Strict compliance with EC (EU) regulations.

Based on the 2017 European Commission antitrust resolution, integrating with a registered CSS entity is a recommended market process for every serious e-commerce store fighting to maintain a strong competitive position.

Trusted by specialists across Europe

4.9/5 · 145 reviews

"After implementing CSS, our click costs dropped by 18% in the first month. Without any campaign changes."

M.K.

E-commerce Manager

Fashion

"We use Feedve for over a dozen clients. White-label works flawlessly — clients see our brand, and we have a real edge in our proposals."

A.W.

Head of Performance

Marketing Agency

"I was skeptical, but the numbers don't lie. With the same budget, I get 22% more clicks than before."

P.S.

Store Owner

Electronics

Ready to save?

Reduce your margin
today.

5 minutes to connect. Savings start immediately. Your first bill will be lower.

Feedve Pro

€20/mo.

or €200/year (2 mos. free)

Best value

Feedve Pro Annual

€16.67/mo.

billed €200 annually

No long-term contracts · Cancel anytime · Card payment via Stripe

Save with Feedve

FAQ — Google CSS

Questions about Google CSS

Contact us

Have questions?

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