Save 20% margin on every click in Google Ads by using a Certified Google CSS Partner.
By default, Google takes around 20% of your CPC bid in Google Shopping as a commission. By switching to Feedve CSS, 100% of your budget goes directly to your ad campaigns.
By: Feedve CSS
Free delivery

By: Feedve CSS
Free delivery

By: Feedve CSS
Delivery €4.99


















CSS Auction Mechanics
Default Google CSS (GSE) takes around a 20% built-in margin from every product auction. This means for every $1 you bid, only $0.80 enters the auction. Switching your CSS infrastructure to an independent, registered partner directs 100% of your budget to the auction, radically optimizing Cost Per Click (CPC) while strictly maintaining profitability.


Technical Onboarding

No billing based on generated sales or GMC budget allocation. You choose a transparent subscription with predictable costs.

Administrative switch for Google Merchant Center. No duplicated accounts, no duplicated feeds, and no loss of account history.

A lower cost threshold for product ads. Smart Bidding gets more bidding freedom without resetting ROAS or CPA.
Quick estimation for product campaigns. Results update live.
New Estimated CPC
€0.42
Estimated Savings / Month
€750
Estimated Savings / Year
€9,000
This is an estimation. Actual values depend on competition, bids, and feed quality.
Results are estimates based on your data — actual savings may vary depending on industry and competition.
Average CPC drop after CSS implementation is 10–20%, but for some clients it's higher.
You don't need to change anything in campaigns — CSS works automatically after implementation.
Why CSS Partner

CSS structure diversification lets you effectively avoid the ~20% markup imposed by default Google Shopping Europe. These savings automatically boost the real bidding power for every SKU, driving higher conversion rates.

The changes are strictly administrative within Merchant Center. No Performance Max or Standard Shopping campaigns need editing. Thus, your account's bidding automation scripts and Machine Learning don't lose precision over time.

Based on the 2017 European Commission antitrust resolution, integrating with a registered CSS entity is a recommended market process for every serious e-commerce store fighting to maintain a strong competitive position.
Ready to save?
5 minutes to connect. Savings start immediately. Your first bill will be lower.
or €200/year (2 mos. free)
billed €200 annually
No long-term contracts · Cancel anytime · Card payment via Stripe

FAQ — Google CSS
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